Peer Reviewers Describe Success in Grant Writing

This article presents a comment on success in grant writing. According to the survey of 92 administrators of mass communication programs, successful grant applications rank in the top 10 in importance to successful faculty performance. To increase the success rate of grant proposals, many universities hold faculty seminars with representatives from a research support or graduate studies office making presentations. The objective of the author is to obtain specific criteria on acceptable grant proposals from the people who review proposals in mass communication research. According to reviewers, grant proposals in the communication area are almost exclusively quantitative

Assessing the Distracting Viewing Environment for Televised Sports and its Relationship to Advertising Recall

The viewing of televised sports, like other television viewing situations, is often accompanied by many audience distractions. These distractions, which are particularly acute in the viewing of televised sports, include group viewing, wagering, and food and beverage consumption. All these activities may influence the impact of advertising placed within sports programs, which totals almost $3 billion annually. This study uses reports of the activities listed above by individuals while viewing pro football\u27s Super Bowl and gathered through a day-after national coincidental sample, to assess the relationship of these distractions to advertising recall. Regression results show that the consumption of certain foods and beverages, as well as conditions common to viewing televised sports, are related to recall of commercials. Growing use of database marketing, linking product purchases with viewing habits, broadens the implications of these findings for future media planning

Job Satisfaction in Newspaper Ad Departments

The results of a study indicate that newspaper advertising employees are not as dissatisfied as their editorial counterparts but that they are the least satisfied of any group in the advertising industry